Resources

Appetite for Angus Get Together Session 1″Small and Local is Big News”

This free interactive, discussion based event for Appetite for Angus Regional Food Group, was supported by SAC Consulting with funding from the University Innovation Fund from the Scottish Funding Council.

This session explores; market trends & opportunities, overcoming barriers as a small business, maximising opportunities and collaborative opportunities.

  1. Tell your story to as many people as possible – on a shoestring
    • No need for big spend
    • Use multiple channels together not in isolation
    • Build community, collaboration and advocacy
  2. How to use the channels to maximum potential
    • Press – quirky stories, news, awards, regular column
    • Social (plan to touch briefly on aspects/trends and we can expand in the chat afterwards)
  • Which channel(s) are right for your business
  • Content: 80/20 story/sales; photos vs videos; stories, reels, IGTV
  • Engaging new customers: competitions, Facebook Groups, advertising, polls, campaigns, live, collaboration/advocacy, tagging
  • Social selling
  • Easy posting and scheduling
  • Watch out for: algorithms, links, hard sell
    • Enewsletter – value add; build community; timing; monitor and iterate
    • Also touch on:
  • Website and Google – blogs, keywords, links, reviews
  • Events/industry collaboration
  • Podcasting/YouTube – cheap to do and opportunity to monetise
  1. Free tools
    • Eg Canva, Hootsuite, allhashtag, MailChimp

 

Appetite for Angus Get Together Session 2 “Your Story”

 

This is free interactive, discussion based event for Appetite for Angus Regional Food Group, was supported by SAC Consulting with funding from the University Innovation Fund from the Scottish Funding Council.

This session explores

• How to improve your product’s marketing and explore the power of storytelling

• How to develop your product’s story

• How to network with other businesses in your region

As we navigate these difficult trading times and deal with many challenges, it is important to ensure that your product stands out and gets noticed. Whether you are targeting a retail or foodservice buyer or selling direct to the consumer your story can make all the difference.

A brand’s story is a key part of why people buy that brand. In this session we looked at ‘why’ – the cornerstone of a brand’s success. We then start to explore elements that can help you tell your brand’s story and how this can be developed. Are there links to local history and heritage; or perhaps your brand’s story is all about health and welfare; or perhaps supporting the natural environment? Don’t worry if you’ve never really considered your story, this event will help you explore the possibilities and enable you to start developing the story of your brand.

Appetite for Angus Get Together Session 3 “Telling Your Story”

This is free interactive, discussion based event for Appetite for Angus Regional Food Group, was supported by SAC Consulting with funding from the University Innovation Fund from the Scottish Funding Council.

This session explores:

  • Developing the right communications
  • Selecting the correct platforms & promotional places
  • Using digital comms to connect and communicate with customers and potential customers

 

 

Appetite for Angus Get Together Session 4 “Choosing the Right Route

This is free interactive, discussion based event for Appetite for Angus Regional Food Group, was supported by SAC Consulting with funding from the University Innovation Fund from the Scottish Funding Council.

This session explores:

  • Catching the Consumer
  • Routes to Market – Options & Opportunities
  • Sustainable Pricing

Appetite for Angus Get Together Session 5 “What the Buyer Wants”

This is free interactive, discussion based event for Appetite for Angus Regional Food Group, was supported by SAC Consulting with funding from the University Innovation Fund from the Scottish Funding Council.

This session covers:

  • How to prepare for future meet the buyer/trade events
  • How to pitch pitch and negotiate
  • Post Covid19 opportunities

 

Appetite for Angus Get Together Session 6 “Consumer Trends & New Product Development

This is free interactive, discussion based event for Appetite for Angus Regional Food Group, was supported by SAC Consulting with funding from the University Innovation Fund from the Scottish Funding Council.

This session covers:

  • Consumer trends (current and future predictions)
  • What’s Out There
  • What’s Right for You
  • How can you develop new products to reach new customers?
Covid 19 Information

The Covid-19 situation is constantly evolving – check the latest info and thinking using the link below.

Business Support Organisations

The following organisations provide help and information for food & drink based businesses.

Scotland Food & Drink- Regional Food Group Guide

Scotland Food and Drink have just launched their Regional Food Group Guide, which was written by the team at SAC Consulting. Whether you are an existing Regional Food Group or are thinking about setting up one in your area, this document is for you. It’s a handy reference for everything from the secrets of success to funding and everything in between.  Click here to access the guide

We are delighted to be featured in as one of the case studies .