Meet the team
Steering Group and Staff
Chair - Steering GroupParkhill House
Martin and his family have a small farm in Angus, keeping rare breed pigs, sheep, goats and poultry, selling produce locally and at Arbroath Farmers Market.
He is a Trustee and Director of a number of charities both locally and across Scotland. He is involved in running the Scottish Smallholder Festival at Forfar each year.
Particularly interested in sustainability and provenance, and passionate about local food and drink.
Steering GroupToll House Spirits
Since graduating with a business & languages degree in 1999, Fiona has been involved in the drinks industry for Diageo, SAB Miller, La Martiniquaise & Lucozade Suntory. She has worked in senior sales & marketing roles with globally recognised brands Guinness, Smirnoff, Tanqueray, Peroni & Label 5.
Following the birth of her 1st son, Fiona decided to take the leap into self-employment and set up a small sales agency, Small Brands; Big Ambition, supporting the growing craft brewing & distilling sector in Scotland. By bringing big brand know-how to small start-up businesses, she helps clients on their journey from concept to launch & beyond.
In early 2017, she created the award winning Redcastle Gin recipe, working with Arbroath based distiller Lewis Scothern, and in 2020 formed Toll House Spirits, named after the Taranty Toll House near Brechin, the childhood home of her late mum. It is very much a family business with Fiona’s husband and sister her co-directors. The growing Toll House portfolio includes Redcastle Gin, Rum & Liqueurs and Broughty Ferry Gin, with more exciting products to come this year.
Born and brought up in Monifieth, to Angus born parents, Fiona is passionate about the local food & drink industry, believes in the importance of collaboration, provenance and honesty, and loves the vibrant entrepreneurial spirit we have across this fabulous county. As a mum to 2 small boys, life is never dull, but she wouldn’t have it any other way!
Steering GroupSupply Chain Scotland
Daniel Muir runs Supply Chain Scotland, helping clients improve their supply chain processes and business results. With 20+ years experience in leading Scottish food & drink companies he is passionate about promoting best practice in forecasting, planning, customer service and logistics – and helping the food and drink sector and the Scottish economy prosper.
He joined A4A to help develop and facilitate some of the key activities that were highlighted at the first meeting he attended – particularly around collaboration and distribution.
He is a keen cyclist and the more energy he uses cycling, the more food and drink he can enjoy with a relatively clear conscience!
Steering GroupHospitalfield House
Simon Brown is Hospitalfield House’s Hospitality and Enterprise Manager. His culinary career began in Brighton’s burgeoning gastro pub scene back in 2000. Since then he has worked in a variety of settings from small cafes like Parlour in Dundee to large scale corporate catering operations. In 2015 he headed up the team at Darcy Thompson’s that won the Scottish Gastro Pub of the Year Award. An extensive traveller he loves producing globally inspired dishes with as much garden vegetables and local produce as possible.
Steering GroupNewton Farm
Director of Newton Farm Holidays & Tours.
Louise with her husband Graeme run a mixed arable farm of 550 acres between Forfar and Dundee where she has an authentic farm offering with farmhouse B&B, a self catering cottage and hands on educational farm experiences and alpaca walking. They sell fresh farm eggs and produce lamb, Aberdeen Angus and Limousin cattle and Boer goat.
Passionate about agritourism, inclusive tourism and the customer experience in Angus.
Louise, a Rural Leader, is active in several roles in the local Forfar community and beyond where individuals and businesses collaborate to benefit all.
National winner of VisitScotland Thistle Award for ‘Most Hospitable B&B/Guest House’ 2018/19 and regional winner of ‘Best Outdoor Experience’ 2018/19.
Steering GroupBalhungie Berry Farm
Steering GroupSAC Consulting
Ceri is a strategic thinker with over 35 years’ management and marketing experience in the UK food and agricultural sector, Ceri has held a number of senior positions in both SRUC and the Cooperative Wholesale Society; and has worked on a number of projects ranging from regional economic strategies and major Scotland-wide projects to one-to-one company advice. Ceri also managed Connect Local, the Scottish Government’s Local Food & Drink Marketing Advisory Service from 2016 to 2020 and delivered advice and support to businesses as part of this service.
Prior to joining SAC Consulting Ceri was a Commodity Group [Category] Manager, Senior Buyer, Buyer and Product Manager with the Co-operative Wholesale Society in Manchester. This involved procuring, developing and managing multi-million pound product ranges within this national UK multiple retailer.
Ceri has held a number of industry-wide roles including representing SRUC on the Scotland Food and Drink Executive Group from 2007 to 2017. Ceri is a member of the Cross Party Group for Food, a Skills Ambassador for the Food and Drink Federation Scotland and a STEMNET Ambassador.
Ceri is a skilled project manager and has managed a number of projects in her time at SRUC. More recently Ceri has focussed on supporting and developing Scotland’s local food & drink and food tourism businesses.
Steering GroupRae's RestaurantHelen started in hospitality as an end to finding the means to fund travel while backpacking through Australia after leaving university in 2011. It sparked a career turnaround for Helen and she has been in the hospitality industry ever since. Although originally from Angus, Helen grew up in the USA, The Netherlands and spent the majority of her youth traveling.The covid-19 pandemic motivated Helen and her husband, Wouter, to move back to Angus and open their restaurant, Rae’s in Montrose. Rae’s is hyper-focused on local produce and local talent. Rae’s promotes the best Angus produce and aims to inspire others to use Angus’ rich larder rather than looking further afield.
Co-ordinatorAppetite for Angus
Stuart is the Co-ordinator for Appetite for Angus and on work to bring together an Angus Sustainable Food Group. Stuart has worked for many years in the hospitality industry in Aberdeen, Dundee and Angus.