Meet the team

Our Team

  • Martin Beard

    Parkhill House

    Martin and his family have a small farm in Angus, keeping rare breed pigs, sheep, goats and poultry, selling produce locally and at Arbroath Farmers Market. 

    He is a Trustee and Director of a number of charities both locally and across Scotland. He is involved in running the Scottish Smallholder Festival at Forfar each year.  

    Particularly interested in sustainability and provenance, and passionate about local food and drink.

  • Daniel Muir

    Supply Chain Scotland

    Daniel Muir runs Supply Chain Scotland, helping clients improve their supply chain processes and business results. With 20+ years experience in leading Scottish food & drink companies he is passionate about promoting best practice in forecasting, planning, customer service and logistics – and helping the food and drink sector and the Scottish economy prosper.

    He joined A4A to help develop and facilitate some of the key activities that were highlighted at the first meeting he attended – particularly around collaboration and distribution. Recently he has been working on bringing the proposed Angus Neighbourfood market to fruition and has taken on a coordination role for the group.

    He is a keen cyclist so has been making good use of his permitted/encouraged exercise time during lockdown. And the more energy he uses cycling, the more food and drink he can enjoy with a relatively clear conscience!

  • Ceri Ritchie

    SAC Consulting

    Ceri is a strategic thinker with over 35 years’ management and marketing experience in the UK food and agricultural sector, Ceri has held a number of senior positions in both SRUC and the Cooperative Wholesale Society; and has worked on a number of projects ranging from regional economic strategies and major Scotland-wide projects to one-to-one company advice. Ceri also managed Connect Local, the Scottish Government’s Local Food & Drink Marketing Advisory Service from 2016 to 2020 and delivered advice and support to businesses as part of this service.

    Prior to joining SAC Consulting Ceri was a Commodity Group [Category] Manager, Senior Buyer, Buyer and Product Manager with the Co-operative Wholesale Society in Manchester. This involved procuring, developing and managing multi-million pound product ranges within this national UK multiple retailer.

    Ceri has held a number of industry-wide roles including representing SRUC on the Scotland Food and Drink Executive Group from 2007 to 2017. Ceri is a member of the Cross Party Group for Food, a Skills Ambassador for the Food and Drink Federation Scotland and a STEMNET Ambassador. 

    Ceri is a skilled project manager and has managed a number of projects in her time at SRUC. More recently Ceri has focussed on supporting and developing Scotland’s local food & drink and food tourism businesses. 

  • Fiona Walsh

    Toll House Spirits

    Since graduating with a business & languages degree in 1999, Fiona has been involved in the drinks industry for Diageo, SAB Miller, La Martiniquaise & Lucozade Suntory. She has worked in senior sales & marketing roles with globally recognised brands Guinness, Smirnoff, Tanqueray, Peroni & Label 5.

    Following the birth of her 1st son, Fiona decided to take the leap into self-employment and set up a small sales agency, Small Brands; Big Ambition, supporting the growing craft brewing & distilling sector in Scotland. By bringing big brand know-how to small start-up businesses, she helps clients on their journey from concept to launch & beyond.

    In early 2017, she created the award winning Redcastle Gin recipe, working with Arbroath based distiller Lewis Scothern, and in 2020 formed Toll House Spirits, named after the Taranty Toll House near Brechin, the childhood home of her late mum. It is very much a family business with Fiona’s husband and sister her co-directors. The growing Toll House portfolio includes Redcastle Gin, Rum & Liqueurs and Broughty Ferry Gin, with more exciting products to come this year.

    Born and brought up in Monifieth, to Angus born parents, Fiona is passionate about the local food & drink industry, believes in the importance of collaboration, provenance and honesty, and loves the vibrant entrepreneurial spirit we have across this fabulous county. As a mum to 2 small boys, life is never dull, but she wouldn’t have it any other way!

  • Norma Lyall

    Development Worker

    Angus Tourism Cooperative

    Norma is a passionate advocate of the produce and capacity within Angus to be a great food and drink destination of choice. But more importantly for her is the opportunity for our local community to access fresh, affordable, tasty food. The increased capacity in growing food in public spaces is something she firmly believes in and works towards finding ways to help make that happen.

  • Simon Brown

    Head Chef

    Hospitalfield

    Simon Brown is Hospitalfield House’s Chef and Catering Manager. His culinary career began in Brighton’s burgeoning gastro pub scene back in 2000. Since then he has worked in a variety of settings from small cafes like Parlour in Dundee to large scale corporate catering operations. In 2015 he headed up the team at Darcy Thompson’s that won the Scottish Gastro Pub of the Year Award. An extensive traveller he loves producing globally inspired dishes with as much garden vegetables and local produce as possible.

  • Louise Nicoll

    Newton Farm

    Director of Newton Farm Holidays & Tours.

    Louise with her husband Graeme run a mixed arable farm of 550 acres between Forfar and Dundee where she has an authentic farm offering with farmhouse B&B, a self catering cottage and hands on educational farm experiences and alpaca walking.  They sell fresh farm eggs and produce lamb, Aberdeen Angus and Limousin cattle and Boer goat.

    Passionate about agritourism, inclusive tourism and the customer experience in Angus.

    Louise, a Rural Leader, is active in several roles in the local Forfar community and beyond where individuals and businesses collaborate to benefit all.

    National winner of VisitScotland Thistle Award for ‘Most Hospitable B&B/Guest House’ 2018/19 and regional winner of ‘Best Outdoor Experience’ 2018/19.

  • Sophie Thompson

    Appetite for Angus

    Sophie Thompson studied Sport, Health, Exercise & Nutrition at Leeds Trinity All Saints University, she bring passion for food and drink and business development in her role of Food and Drink Coordinator for Appetite for Angus. Sophie brings a wealth of knowledge and experience from her previous role as Development Worker at Murton Trust for Education and the Environment.

    She is passionate about Angus and dedicated to promoting it as a Food and Drink destination of choice.

  • Nick Warren-Bennett

    Nick is the newest addition to our team, his role is Membership Development Worker. Nick graduated Robert Gordon University last year with an International Tourism Management degree. He also works as Membership Coordinator for the Angus Tourism Cooperative.