With grocery Ecommerce on the rise, accelerated by the pandemic, there are great opportunities but also potential pitfalls with this emerging channel. It’s essential that we understand who exactly our best potential shoppers are so that we can focus resources, improve the whole online shopping experience to drive up basket size and value and increase sales.

This session will do exactly that, exploring the findings of unique research into the UK online food and drink shopper, commissioned by The Knowledge Bank specifically for Scotland’s food and drink producers.

The study segments the online shopper into clearly defined, targetable groups enhanced by adding richness of detail around attitudes to food and drink, Scottish provenance and the key drivers for their online grocery shopping.

The presenters will bring the shopper segments to life in a lively webinar with plenty of opportunity to quiz the team on their knowledge of the consumers in this exciting and challenging channel.

The segmentation study report will be available online on TKB website post event.